Member Spotlight : Alex Pollock
This weeks Member Spotlight features Alex Pollock who’s business is in the marketing and advertising sector. It is important to us to build a community with our coworkers; we know them, they know each other, now we’re going to give you an insight on their businesses and themselves!
What made you decide to start up your own business?
I wanted to build a legacy of my own. Having spent 9 years working for other people & corporations, I decided it was time to start a boutique agency of my own which partnered with small businesses that were passionate about their industry, but had a real lack of knowledge around social & content marketing. There’s a lot of players within our industry that claim to be a full-service marketing agency, whereas our ethos it to stay in our lane – know the few disciplines we’re good at, and execute them effectively.
What are your plans for the business this year?
Over 50% of our revenue comes from outside the UK, so it’s probably time for us to take our overseas operations a little more seriously and develop a presence in the markets which are producing significant revenue already, and look to increase those further.
What is the single most important thing that sets your business aside from the competition?
Client care is of paramount importance to our business, and empathy plays a huge part in what we do on a day-to-day basis. That’s not just having a caring attitude, but the ability to understand clients/people on a much higher level. Being understanding within a situation gives you the grounds for leverage, and I believe that’s played a hugely important part of creating mutually beneficial relationships in our business.
Where can we find your website?
What do you like to do in your free time?
I’m a big fan of travel, and I’d go somewhere different each week if I could. But that’s not always possible, so free time locally is mostly spent with friends.
What do you love most about having your own business?
Everyday is different & diverse. You’re always kept on your toes when running a business.
What’s the worst part about your job?
What would be your Plan B?
I think that backup plans can be very detrimental to pursuing your goals. Whilst having the ‘Plan B’ would make me feel more secure, I need the motivation of showing up everyday to deliver with the thoughts of “there is no Plan B” in the back of my mind.
What was your first impression of Desk?
An awesome addition to Swindon, particularly Old Town.
What do you prefer about Desk in comparison to other commercial office spaces?
It’s full of creative business individuals, and is managed by a team that cares about my business & I. Very hard to find these days.
What do you enjoy about coworking?
It’s the alternative to the traditional. And you meet an array of talented individuals each and every day.