Women In Business: Kirsty Woodfield

Members News

In celebration of Women in Business day, Desk Cowork brings you wonderful interviews with our creative souls that make up the Women of Desk Cowork.

Photo’s courtesy of Ottrworks.com

What’s your name and your business?

I’m Kirsty Woodfield, and my business is I’m a freelance arts marketer for theatre.

And what is it that you do?

I work on promoting shows, basically. Theatre tours, I go around the UK. I’m the person who talks about marketing strategy with the individual venues that those shows visit, and also kind of an overall marketing strategy for a show and a brand as well.

Is there anything in particular you’re working on at the moment?

I am working on the Supervet live tour, which launched in Hull yesterday. Seems to have gone off to a good start with the Vet man, and also the James Martin chef tour where he will be cooking on stage! That starts next week and it’s going to big theatres rather than big arenas, which is what that particular tour is doing.

I’m also working on Strictly Come Dancing arena tour, which is literally just gone on sale and sold an awful lot of its tickets in one fell swoop, which is brilliant. Love the sequins!

And what is it you love most about your work?

I love introducing people to coming into theatre and enjoying themselves. I was saying to someone earlier on today, earlier in my career I used to work in really quite worthy theatre, getting people in to see really worthy stuff, and I sometimes feel like I’ve left that bit behind, but actually what I’m doing is getting people into theatre to see stuff that they really, really enjoy. People love the Supervet and they really want to see him and kind of connect with him and similarly with the Strictly productions as well. It just gives so much joy and so much excitement to people. That’s what I like best!

Fantastic. Do you have a favourite inspirational quote?

It’s not really a proper inspirational quote that’s attributable to anyone, but it’s something that an old colleague imparted to me a while back and I bear it in mind almost constantly (and especially now I work for myself) – ‘There is no right way, there’s your way’.

What are your plans and ambitions for 2019?

I think probably growing what I’m doing. ‘Cause I came to freelance a little bit by accident. It was sort of timely in that I decided not to go back to my old job after maternity leave, and then the stars all aligned I guess, for me to start out doing this so I’m excited about finding some of my own clients, and growing some of the other things that I’m doing. I’m also doing a digital training course at the moment as well, which has literally just started so I’m quite excited to learn things and start putting those things into practice as well.

How do you achieve a work-life balance?

Well, this job has been fantastic for a work-life balance because essentially I work two days a week, but I split it over four days. Because I work for a friend who’s also got kids she completely understand that no two days are the same, and both of us are trying to fit our work commitments around our family commitments and we can totally!

You have young children?

Yes. Her daughter is two, so hers is kind of in between the age of my two kids so she completely knows what it’s like if your childcare falls through or something really urgent comes up. Similarly I do with her too, so if something goes really wrong with her, I can pick stuff up from her.

The art of working with someone else who’s a woman who has family commitments as well.

She’s really clued up to how you can work flexibly but still achieve results. She understands it doesn’t necessarily mean it’s just a 9:00 to 5:00 job. It might sometimes be earlier than that, or later than that, or bits and pieces of time through the day, but that we can achieve what we want to by working together within the framework.

Yes that’s fantastic. What advice would you give to young women who want to succeed in your business?

I think I was quite frightened of going out on my own. Currently it’s all been a good experience. I think the word is not to be too frightened of trying it out. It’s not like it’s a forever career choice. You can do it for a while to fit in around your life and your commitments, I think, with the idea that it’s only going to build your skills for if you do decide to go back to full time employment for an employer or whether you’re in business doing your own thing. I’ve been so pleasantly surprised by that so I would say that anybody else should give it a try as well.

Brilliant. What’s your favourite breakfast food?

Oh, I’m all about cereal.

And what do you want to be when you grow up?

I’m still working that one out.

Tea or coffee?

It depends on the time of day. Cup of tea first thing in the morning, no coffee after lunchtime. Not the caffeinated variety. I can’t take it anymore.

Instagram or Facebook?

Instagram only.

Apple or Microsoft?


What time of day are you most productive?

In the morning.

How do you wind down after work?

I try really hard to stay off the screen, and I read books. My biggest luxury these days is being able to sit down with a good book and get away from my laptop. Just not be interrupted.

Finish this sentence: “Coworking is …”

It’s company. So you’re not stuck at home doing your job in your bedroom. You can meet other people of all kinds of businesses. Coworking is company.